Pérfume by Calé changes its name to become fragrans in fabula

As each of our "fragrans" perfumes can teleport you, in a fraction of a second, into a wonderful elsewhere, into a "fabula", a fairy tale.
Through our wide selection of refined perfumes, you will be able to enter the magical world of fragrances and experience the stories and emotions that it can reveal to us.
Home Fragrances, toiletries, shaving and cosmetics within our assortment play an important role too. All our exclusive products belong to Italian and international brands with century-old traditions and unparalleled creativity, or to new, young companies with an explosive innovative charge.

Frargans in Fabila Milano

Great Artistic Perfumery author’s creations to "taste" in complete tranquillity, in the ideal atmosphere to choose what best suits your personality. Over 65 years of experience in the sector allows us to offer quality fragrances, products and exclusive services in our shop, in one of the most beautiful and historically rich districts of Milan, in Corso Magenta 22.

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OLFACTIVE TEST


The NOSE olfactory test system, created by a team of experts, is offered exclusively at fragrans in fabula in Italy. In a few steps, with the help of an App on an iPad, we can identify your olfactory profile on the basis of the perfumes you have worn so far. We then test 5 fragrances that you’ll smell without us revealing anything (name, brand, olfactory family).
For each fragrance, you will be asked to cast a vote, from -5 to +5, based on your taste and preferences. If you have not yet found the fragrance that makes your heart flutter, your votes will be entered into the system by one of our assistants which, based on the data processed by the algorithm, will submit 5 more fragrances. At this point you will almost certainly have found your favourite and only then will we reveal what you have chosen.
You will be the judge and you will see how fast, pleasant and surprising it will be to identify, among hundreds of proposals, the one that was just waiting for your discovery. You can also book this experience for yourself or for someone special to you through our booking service on https://prenotazione.cale.it/.

CLASSIFICATION OF FRAGRANCES

It can be very difficult to find your way around the hundreds of fragrances in our shop. To make it easier for our customers to search and choose, we have adopted a cataloguing system created by Michael Edwards: the creator of "Fragrances of the World", universally considered the "Bible of fragrances". It is an easily consultable database, in analogical or digital form, that classifies almost the entire world of perfumery into 14 olfactory families, distinguished by different colours. Each tester in our shop carries a coloured ribbon that defines the olfactory family at a glance.
Discovering which fragrances close to your current preferences is present in fragrans in fabula’s assortment can be done in a moment, thanks to Michael Edwards' App Match My Favourite. We can tell you which fragrances in our assortment belong to the same olfactory family and type of intensity of the perfume you are wearing or someone you want to give a particular gift to.

PERFUME LIBRARY

To deepen your knowledge of the world of perfume, we offer a selection of books to browse through in complete relaxation in our reading area or, if you wish, buy them for yourself, your loved ones or friends. In order to satisfy your curiosity and discriminate between facts and legends of the world of perfume, we have privileged texts that do not require specific technical knowledge and that we consider to be among the most representative and indispensable in the sector.

MUSEUM SPACE

We have a long history behind us and have collected a few memorabilia over time that are now part of our museum. In this way, you will be able to see how design and olfactory creativity of an existing brand has developed or relive beautiful stories of brands that are no longer on the market but played an important role in both perfumery and our business.
Fragrances that made history but are no longer in production, packaging that surprises for its originality and modernity, celebratory editions, curiosities. A place of wonders, where you’ll always be welcome.

THE PERFUMER'S ORGAN

Vetyver, Ambergris, Galbanum, Sandalwood, Citronellol, Bergamot... names that sound familiar, but how many of you have really smelled them? Here you can get to know them, smell them and be surprised to hear the most important ingredients used by perfumers. Getting familiar with raw materials is an extremely effective way to understand how complex an olfactory composition is and to appreciate the chords’ intrinsic beauty once you hear their individual notes even more.

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