NISHANE, the first Istanbul-based artistic perfumery brand to establish itself globally by virtue of the uniqueness of its olfactory creations, celebrates its 10th anniversary by presenting the X COLLECTION, a new collection of five fragrances conceived by its co-founders Mert Guzel and Murat Katran.

The X COLLECTION - where the "X" expresses ten in Roman numerals - was created to honor the large community of enthusiasts present all over the world and their contribution to the success of NISHANE, which can now be counted among the top brands of the niche perfumery. This prompted NISHANE to create a new line of fragrances for which some of the most important international master perfumers - Julien Rasquinet, Anne Flipo, Cécile Zarokian and Miroslav Petkov - were asked to give a new interpretation of the five fragrances most successful of the Turkish brand: HACIVAT, HUNDRED SILENT WAYS, ANI, FAN YOUR FLAMES, WŪLÓNG CHÁ are renewed in this celebratory collection becoming HACIVAT X, HUNDRED SILENT WAYS X, ANI X, FAN YOUR FLAMES X, WŪLÓNG CHÁ X.
Each new version of these five NISHANE classics has been designed to highlight and enhance the main characteristics of the original fragrance and to take it to new horizons, reflecting NISHANE's constant dedication to creating incomparable olfactory experiences.

The X COLLECTION was previewed during an exclusive event held in Milan at Palazzo Serbelloni on Thursday 30 March 2023, during the days when the thirteenth edition of Esxence - The Art Perfumery Event was held in Milan (30 March - 2 April 2023), the international reference event for artistic perfumery.

The distribution of the NISHANE X COLLECTION for the Italian market is managed by Calé and is scheduled for the month of June 2023.

The fragrances

HACIVAT X is the new interpretation of the global success of NISHANE HACIVAT, launched in 2017, to pay homage to the traditional character of the Turkish Shadow Theater, through a chypre structure that exudes elegance, confidence and love of art. This fragrance is a celebration of life, with its sparkling notes of pineapple and bergamot, supported by woody notes. Top notes consist of pineapple, bergamot and pungent pink pepper, flowing into a heart of lime, jasmine and orange blossom. The base notes include patchouli, cedar wood and vetiver from Haiti.
NISHANE is eager to hear the opinion of HACIVAT loyal fans around the world about HACIVAT X which is sure to become a new icon for all fragrance enthusiasts with its highly addictive and long lasting scent.

HACIVAT X was created in collaboration with JULIEN RASQUINET.

TOP NOTES: Pineapple, Bergamot, Pink pepper
HEART NOTES: Lime, Jasmine, Tunisian Orange Blossom
BASE NOTES: Patchouli, Coeur Cedarwood, Vetiver from Haiti

HUNDRED SILENT WAYS has always been one of NISHANE's five global bestsellers. HUNDRED SILENT WAYS X has been designed to maintain the allure that the original fragrance has always had since it was launched in 2016. The original formula, delightfully captivating in its combination of refined floral notes with the richness of gourmand accords, has been added elegant touch of leather notes.
The fragrance opens with mandarin, peach and tuberose introducing a heart of gardenia, iris, jasmine and heliotrope. The base notes of vanilla, leather and patchouli give the fragrance a sensual and warm character, making it perfect for those who appreciate a sweet and comforting scent. HUNDRED SILENT WAYS X is a must for anyone who loves HUNDRED SILENT WAYS and is looking for a new interpretation of the fascinating atmosphere it creates.

HUNDRED SILENT WAYS X was created in collaboration with ANNE FLIPO.

TOP NOTES: Mandarin, Peach, Tuberose
HEART NOTES: Gardenia, Iris, Jasmine, Heliotrope
BASE NOTES: Vanilla, Leather, Patchouli

ANI was the first fragrance launched in 2019 for the new "NO BOUNDARIES" collection created to break down emotional boundaries between people. The fragrance instantly became a global hit, often being cited as the best vanilla scent ever. With ANI X, NISHANE wanted to enhance the fragrance that pays homage to an ancient medieval city located near the border between Armenia and Turkey which still today stands as a monument of the power of empires and the inevitability of time. Like the original formula, ANI X also allows anyone who wears it to build their own empire, even when nothing but ruins remain around. This new interpretation has been designed for those who love fresher notes, with an opening characterized by an energizing explosion of citrus fruits. The freshness that will be perceived by whoever wears it will beIt's a surprise for lovers of the vanilla notes that made ANI so popular.
Vaporizing ANI X means taking a journey through the ages and embracing the power of history concentrated in one fragrance.

ANI X was created in collaboration with CÉCILE ZAROKIAN.

HEAD NOTES: Bergamot, Lemon, Aquatic Notes, Winter Melon, Cardamom, Blue Ginger, Pink Pepper
HEART NOTES: Lavender, Sage, Green Apple, Blackcurrant, Rose, Patchouli
BASE NOTES: Cedarwood, Cashmere Wood, Sandalwood, Vanilla, Ambergris, White Musk

Included in the first NISHANE fragrance collection launched globally in 2015, WŪLÓNG CHÁ, much appreciated for its refreshing notes, has reached a wide range of admirers around the world thanks to its ability to take the wearer on a journey through the tea plantations of the Far East, where the air is filled with the delicate notes of oolong tea leaves and fig.
WŪLÓNG CHÁ X rewrites the original formula with the addition of floral notes, especially magnolia, smoothing out the more pungent features. The perfume opens with an explosion of citrus notes of bergamot, orange, mandarin and yuzu that recall the sunny shores of the Mediterranean. In the heart notes, magnolia, thyme oil and green tea weave a magical trail that evokes the stillness of the moment you taste tea. Finally, the base notes of musk and fig give the fragrance a warm and reassuring finish. WŪLÓNG CHÁ X is the perfect choice for anyone looking for a refreshing and invigorating fragrance to wear all year round.

WŪLÓNG CHÁ X was created in collaboration with JULIEN RASQUINET.

HEAD NOTES: Bergamot, Mandarin, Yuzu, Litsea Cubeba
HEART NOTES: Magnolia, White Thyme Oil from Spain, Green Tea

Inspired by the quote "Light the fire of your life. Seek those who feed your flames" by Rumi, FAN YOUR FLAMES, launched in 2016, has quickly become one of NISHANE's most successful perfumes. Born as a fragrance designed to enhance people's desire to be surrounded by friends who encourage them in whatever they want to do with their lives, the original formula offers a blend of notes that evoke a warm and inviting atmosphere. The new interpretation that has taken shape in FAN YOUR FLAMES X is created to soften the flames of the original bestseller with a delicate touch of tropical aromas.
The fragrance opens with the sweet, tropical vibe of a combination of coconut, rum and mastic. The heart of the fragrance is characterized by the rich and spicy aroma exhaling from a blend of tobacco, tonka bean and thyme oil. The base notes are built with cedar, oakmoss and patchouli, which give the fragrance a woody and earthy drydown. This perfume is a great choice for those who love warm and comforting fragrances with a touch of the exotic.

FAN YOUR FLAMES X was created in collaboration with MIROSLAV PETKOV

HEAD NOTES: Coconut, Rum, Lentisk
HEART NOTES: Tobacco, Tonka Bean, Thyme Oil, Carrot
BASE NOTES: Cedar, Oak Moss, Patchouli