Liquides Imaginaires the return to the essence of perfume

In October 2011, at Paris Design Week, world-renowned designer Philippe Di Méo was asked to rework the concept of perfume through his own personal vision. This is how his creative mind gave birth to Eau Bénite (Holy Water): a return to the origins that emphasizes the transcendental dimension and the transformative power that fragrances can have. This first project was then articulated into a trilogy that embodies and symbolizes the characteristics of the fragrance itself: Fortis, Sancti, and Tumultu, strength, purification, and sensuality, respectively. This gave rise to Liquides Imaginaires: an artistic perfumery brand with the goal of returning to the very essence of fragrances. Balancing excesses of joy and meticulousness, amused by words and fascinated by images, Philippe creates his unique and innovative blends by drawing inspiration from each story and combining rare and unusual raw materials to represent the connection between the material and immaterial worlds.
 
“If a perfume has the ability to fix a precious memory forever, share an intimate pleasure or celebrate a sacred ritual, it also has the ability to move from shadow to light, to be both potion and antidote. It uplifts us, projects us, bewitches us and can raise our awareness. Just as Narcissus leans toward the fountain from which he drinks and loses himself in contemplation of his reflection, these fragrances also hold many memories in their 'waters': a mirror turned to our dreams, our desires, our obsessions and our confessions.”
 
Thus, if perfume, in ancient times, was a means of communicating with the gods through smoke (from the Latin per fumum), today it becomes a symbol: a passage from the visible to the invisible, from the solid to the liquid. Thus, an imaginary world unfolds at hand that transfers the intangible into matter through the creative language of emotions.