Floris's Grooming line changes look and is enriched with four new products

Floris, a historic British artistic perfumery brand founded in 1730, is offering new packaging for its grooming line, which is enriched with four new products: a shaving cream and face cream from the Elite range, a hair conditioner from the Cefiro collection, and a face cream inspired by the iconic N°89 fragrance.

The Elite shaving cream in the 100 ml format creates a thick lather that allows for a close and comfortable shave. Its rich, creamy formula is designed to soften, soothe and protect the skin. The fragrance is that of the historic Lotion Elite, an aftershave cream that first appeared in 1851 and became a fragrance in 1979. A timeless classic in which refreshing notes of patchouli and vetiver are enlivened by the citrusy touch of bergamot. This light but nourishing formulation also characterizes the 100 ml face cream.

A fast-absorbing non-greasy cream ideal for daily use, it is also available in the fragrance N°89 named after the house number of the historic Floris boutique on Jermyn Street in London. Inspired by an elegant cologne with impeccable style and a typically English flavor that, thanks to the opening of orange and bergamot blended with lavender and neroli, takes on the appearance typical of eau de cologne.

The 250 ml Cefiro conditioner with its rich and nourishing formula softens, moisturizes and smooths the hair, taking care of the scalp. Lightweight and non-greasy, this conditioner is ideal for daily use giving a delicate trail of scent named after the Spanish wind ‘Zephyrus’ that inspired the fragrance of the same name. A fresh and lively composition in which lemon and lime are enhanced by touches of bergamot and mandarin warmed by spicy notes.

We look forward to seeing you online and in boutiques to explore the world of Floris signature grooming together.