BEAUTIFUL INDIA: an olfactory journey to discover the deepest soul of India




At Fragrans in fabula, you can embark on a journey through Indian atmospheres thanks to BEAUTIFUL INDIA, a new and interesting brand that celebrates India, the country where it originated.

A range of luxury fragrances that, starting from the body, invite the soul to encounter the beauty within through aromas capable of arousing sensations that evoke memories of a more ancient and profound knowledge.
The manufacturing processes are highly sustainable, environmentally friendly and adhere to the precepts of Vasudhaiva Kutumbakam, which in Sanskrit means “The world is one family”. True to the principle that everything is energetically connected, BEAUTIFUL_INDIA products were created by its founder Praveen Kenneth, former president and co-owner of Law & Kenneth-Saatchi & Saatchi and a leading global communications expert, with the aim of creating an international brand that embodies the wisdom and spiritual heritage of India and brings it into everyday life. BEAUTIFUL INDIA has thus become synonymous with harmony, awareness and a deep appreciation for the earth and all its inhabitants.

The fragrances are blended with precious raw materials, sourced from over 22 different countries, by the most prestigious essential oil producers, using naturally alkaline water filtered organically through the rocky strata of the Himalayas at approximately 4,340 metres above sea level, where the earth rises to meet the sky in a majestic embrace.
Four fragrances that transport you elsewhere and take you on the journey that really matters: the one from your head to your heart.

We look forward to seeing you online and in our boutiques to discover Love, Peace, One and You. Four different olfactory compositions that embody the different aspects of that unique principle that moves the universe.