03/10/2025

SARANGHAEYO: olfactory snapshots from Korea

Explore the fascinating world of SARANGHAEYO, the new Korean brand that has just arrived at Fragrans in fabula.

Created with typical Asian sensitivity and meticulous attention to detail, SARANGHAEYO fragrances, which means “I love you” in Korean, tell real-life stories.
The brand, founded in 2020 by photographer and entrepreneur Sung Sao Kim after years of experience in some of the most important luxury multinationals, consists of fragrances that represent a true olfactory immersion in moments experienced by those who created them and are able to reflect some of the most important moments in the lives of those who wear them, allowing them to fully identify and reconnect with their most authentic selves.

The SARANGHAEYO product line, consisting of 14 perfumes and 5 hand creams, is made with the finest raw materials from around the world in Korean manufacturing facilities. The compositions have a high concentration that allows them to last a long time thanks to a special traditional process, which involves two months of maceration in stainless steel tanks at low temperatures.

We look forward to seeing you online and in our boutiques, where you can immerse yourself in the Korean k-wave with SARANGHAEYO.

Between light and sky: Anfas presents Eid and Sama

The FOSOL collection by Anfas, created to evoke deep emotions, reawaken cherished memories and transform scent into a connection with what is most precious to us, is enriched by two new fragrances: Eid and Sama.

21/09/2026

SARANGHAEYO’s invisible signature: 99. M OF_U

99. M OF_U stands for "memorandum of understanding" and illustrates how a single signature can often set in motion a series of changes that will alter the course of a person’s life.